Polished
Nail Cosmetics Branding
Design Objective
Design a logo and brand identity for a nail cosmetic business. The business can offer a singular product or it can offer a variety of products. With the branded assets, design packaging mockups that effectively showcase the products that the business offers. In addition, create a variety of nail designs for visual displays.
Design Brief
The logo of the nail cosmetic brand is designed to be simple because it will be used in the packaging of products. A variation of the logo was also made for different usage in displays and placement. The color chosen for the logo is neutral and only used in the logo’s icon while the font is black to be easily viewable on the product packaging. The packaging of the products continues the simple design and uses the color of the polish it holds as the main color with only black as the secondary color. The nail art showcase what can be created with the products and designs for fake nails.
